The timing is right since small businesses have suffered tremendously since last year due to store closures and a reduction in brick and mortar sales. E-commerce is right now their only way to survive and Xena helps them do that efficiently.
No other software that works within Amazon's marketplace infrastructure does automation, which is the key in succeeding in an e-commerce marketplace. The other solutions in the market only help in visualization tools, not solving the actual problem of inefficiencies within the system.
We will be putting those funds into hiring more experience developers to make Xena more scalable and efficient.